ADOP blog – Global

Global Ad Tech Corporation

[ADOP TREND] 2020 Mobile Status

[ADOP TREND] 2020 Mobile Status

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[ADOP TREND] 2020 Digital Marketing Trend 7

[ADOP REPORT] 2020 Digital Marketing Trend 7

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[ADOP REORT] GOOGLE MARKETING LIVE 2019

[ADOP Reort] Google marketing live 2019Here is a translated summary of details regarding the Ad Innovation section about the upcoming update for Google Ads and DV360 announced at Google Marketing[…]

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UNDERSTANDING ONLINE VIDEO ADS 2. VAST & VPAID

In the previous article, we’ve learned about the types of video ads. Now let’s talk about the standard for advertisement between Ad Server and the video player. 1. VIDEO AD[…]

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UNDERSTANDING ONLINE VIDEO ADS 1. IN-STREAM & OUT-STREAM

In the online advertising market, video ads are the fastest growing ad products every year. As users watch more video clips by variety of smart devices, the proportion of video ads[…]

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WHAT IS HEADER BIDDING?

In the PREVIOUS ARTICLE,  you learned about the 5 ways programmatic trade methods. As you go back to the overall evolution of the programmatic approach, it is aimed at maximizing the[…]

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5 PROGRAMMATIC TRANSACTIONS FOR PUBLISHER ADVERTISING

The revenue structure of the media platform operator(Publisher) includes a Pay-per-Use model, such as content purchases or subscription. However, most of the profits probably come from advertising fees. In short,[…]

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DO YOU KNOW THE FACEBOOK INSTANT ARTICLE?

Facebook Instant Article is a service that enables end-users to quickly access the content from each media on Facebook. This service uses an Inlink method that provides instant access to[…]

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DIGITAL ADVERTISING PROTOCOL, OPEN RTB

For 2017, Digital advertising industry have developed a lot  by programmatic buying system. In complex and diverse ad supply chain, you can not only make more profit opportunities, but also[…]

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AD FRAUD INTERRUPTING GROWTH IN QUALITY OF DIGITAL ADVERTISING ECOSYSTEM

The world’s digital advertising ecosystem has been developed rapidly for every single years by ‘Programmatic buying’ which is automatizing high profitability of purchasing, arrangement and optimization of ads campaigns. There[…]

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UNDERSTANDING VIEWABILITY (FOR BEGINNERS)

Viewability is becoming more important these days. Let’s get to know what viewability is and how to improve it. Viewability is a measurement of a viewable ad impressions within a[…]

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NATIVE ADS

There is a growing need recently for native ads in the online advertising market. According to a Business Insider report, global spending on native ads is increasing and is forecasted[…]

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