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[ADOP REPORT] GOOGLE MARKETING LIVE 2019

[ADOP Reort] Google marketing live 2019Here is a translated summary of details regarding the Ad Innovation section about the upcoming update for Google Ads and DV360 announced at Google Marketing Live 2019 which was held in San Francisco last May 15-16.

UNDERSTANDING ONLINE VIDEO ADS 2. VAST & VPAID

In the previous article, we’ve learned about the types of video ads. Now let’s talk about the standard for advertisement between Ad Server and the video player. 1. VIDEO AD STANDARD _ VAST & VPAID In a variety of devices, platforms, countries, sites, and so on, each video player and Ad Server need a single…
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WHAT IS HEADER BIDDING?

In the PREVIOUS ARTICLE,  you learned about the 5 ways programmatic trade methods. As you go back to the overall evolution of the programmatic approach, it is aimed at maximizing the competition of network companies to obtain inventory on a single, unified platform. Among them, Header Bidding is in the spotlight making publishers can compare bids…
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DO YOU KNOW THE FACEBOOK INSTANT ARTICLE?

Facebook Instant Article is a service that enables end-users to quickly access the content from each media on Facebook. This service uses an Inlink method that provides instant access to news articles from each media company on Facebook servers, so you can reduce the amount of time readers can access the articles. News articles in…
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AD FRAUD INTERRUPTING GROWTH IN QUALITY OF DIGITAL ADVERTISING ECOSYSTEM

The world’s digital advertising ecosystem has been developed rapidly for every single years by ‘Programmatic buying’ which is automatizing high profitability of purchasing, arrangement and optimization of ads campaigns. There are many players between Advertiser and Audience in ‘Programmatic marketplace’, and they all have a various of solutions to maximize the ROAS of an ad.…
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UNDERSTANDING VIEWABILITY (FOR BEGINNERS)

Viewability is becoming more important these days. Let’s get to know what viewability is and how to improve it. Viewability is a measurement of a viewable ad impressions within a user’s browser. Interactive Advertising Bureau(IAB) states that an ad is considered viewable when 50% or more of the ad’s pixels are visible in the browser…
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NATIVE ADS

There is a growing need recently for native ads in the online advertising market. According to a Business Insider report, global spending on native ads is increasing and is forecasted to reach $7.9 billion in 2017. So, what are native ads? Native ads are ads that look similar to the actual content. There are various…
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